Website Redesign / Havas NY
SITUATION.
As a Senior Digital Producer at Havas NY, I was tasked with overseeing the redesign of Dannon's website. The existing website needed a fresh look and improved functionality to better serve Dannon's audience. The challenge was to modernize the website's design and user experience while ensuring seamless integration with Dannon's branding and messaging.
SOLUTION.
To address this challenge, I led the planning and management of the website redesign project. Collaborating closely with the creative team and developers, we opted for a WordPress-based solution due to its flexibility and scalability. We conducted thorough research to understand Dannon's target audience and their preferences, which guided our design decisions. We revamped the website's layout, navigation, and content structure to enhance user experience and make it easier for visitors to find relevant information. Additionally, we implemented responsive design principles to ensure the website performed optimally across various devices and screen sizes.
SUCCESS.
The revamped Dannon website launched successfully, marking a significant improvement in both design and functionality. The modernized layout and intuitive navigation received positive feedback from users, resulting in increased engagement and longer time spent on the site. The WordPress platform provided Dannon with the flexibility to manage and update content easily, empowering them to keep the website current and relevant. Overall, the website redesign project proved to be a success, aligning Dannon's digital presence with their brand identity and enhancing their online user experience.
